Cloudflare Pay Per Use in beta: AI buyers pay publishers for each use of content

AI answer engines read a publisher’s page and hand the reader a summary, so the visit, and the revenue that would come with it, never happens. Most publishers will never sign a licensing deal with the companies that use their work in AI products, and no company can negotiate with millions of sites. The web needs a way to say “yes, if you pay.” Pay Per Use is one way to say it, and it's now in beta.

In July, we outlined our plan for Pay Per Use. Since then, we’ve been working with buyers and content owners to bring it to life. The gist: A buyer offers a price for a specific use of your content. You choose whether to accept. The buyer reports each use, and Cloudflare bills the buyer and pays you. Publishers track usage and earnings in the Cloudflare dashboard. Buyers report usage through a single API.

AI products fetch far more than they use. A search engine indexes pages it never shows. Charging for every crawl makes the buyer pay before it knows what it needs, and many buyers won't. Paying for use ties the price to the value the buyer actually gets, which we hope brings more buyers to the table and more money to publishers. Pay Per Crawl, which we launched in 2025, charges for access. Pay Per Use pays for what happens next. Publishers can choose the model that suits them.

For buyers, the case is just as simple. Some of the content your product needs is behind a block or a paywall today, and it’s the content that changes fastest: news, research, specialist trade publications. Pay Per Use lets buyers make an offer. You pay only for the content your product actually uses, you’re identified to every publisher as a verified buyer, and one API connects you to every site that says yes. You won’t need thousands of integrations or individually-negotiated contracts.

Each AI company defines the use it will pay for and sets a price. Publishers decide which offers to accept, and then can see how often their content is used and what it has earned. Cloudflare handles enrollment, usage records, billing, and payment.

Pay Per Use lets publishers make their content available to identified AI companies on terms that turn downstream use into revenue. Publishers choose which programs to join and retain control over crawler access and downstream uses. AI companies identify their crawling activity using Verified bots and, when permitted by the publisher’s controls, can access and index content owned by the publisher. That content can later power many experiences: a cited answer in AI search, a passage quoted in a research agent's report, a product review weighed by a shopping agent, or a recipe adapted by a cooking assistant.

Each AI company sets up its program with Cloudflare. It identifies its crawler, defines the use it will pay for, sets a price, and connects a payment account.