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May 18, 2026 · AzureLaunched

Generally Available: Auto activation for SaaS subscriptions in Microsoft Marketplace

Auto activation for SaaS solutions is now available in Microsoft Marketplace, making it faster and easier to get the value from your SaaS products. When auto activation is enabled, your subscription—and billing cycle—begins the moment you complete your purchase, removing the need for post-purchase activation steps.  

Because auto activation is a partner‑controlled setting, availability may vary by offer. You can confirm this with the partner in advance or see the auto activation status in the public or private offer purchase flow.  

Learn more.