November 10, 2026 · AWS
AWS Partner Central now provides an improved business planning experience
AWS Partner Central now offers a new business planning experience in the AWS Console. AWS Partners can initiate plans for growing their AWS business or collaborate on plans initiated by AWS teams.
Partners can collaborate with AWS partner development, technology, marketing, and specialist teams to define plan narratives, goals, and initiatives. AI-assisted plan readiness scores help partners identify areas to improve, while real-time tracking shows progress against goals. Partners can also add attachments and export plans to prepare for business reviews.
Partners can use application programming interfaces (APIs) and software development kits (SDKs) to integrate business planning into their workflows. Programmatic notifications are also available.
Business planning is available to AWS Partners who are actively engaged with AWS Partner management teams. AWS Partner Central is available in the US East (N. Virginia) Region. To get started, sign in to AWS Partner Central and choose Business Plan.